Direct Mail (Intro)

PROJECT: Introductory direct mail pieces for several political candidates in state elections.

MY ROLE: The design team as a whole created numerous pieces for dozens of candidates; pictured here are pieces that were in my hands from first draft to final print.

For all pieces, I did photo research and editing, determined font sets and color palettes, and drafted layouts within given parameters. Most pieces specified which candidate photo or photos to use on which panels or with particular blocks of text, but otherwise the artistic decisions were between myself and the account manager.

Of note, I designed Paul Drucker's dissolving block motif and the integration of multiple photos into the front cover of Nancy Michael's piece.

Project Details