Carterro

PROJECT: Logo revision.

MY ROLE: In anticipation of a company name change, I updated the text under the mountain graphic, modifying an existing font to add a little more flair without compromising the corporate feel of the letterforms.

When the company changed focus to the hospitality industry, the logo was adjusted again for use on websites and in promotional materials.

I also established a color palette to coordinate with the colors of the logo and implemented those colors on the website.

Project Details